Course curriculum

  • 1

    WELCOME TO SPARK MARKETING

    • WELCOME FROM ALEYA

    • Before we begin...

    • ACCOMPLISHMENT CHECKLIST

    • SPARKING YOUR SPARK WORKSHEET

  • 2

    WHAT IS MARKETING?

    • SNAPSHOT: WHAT IS MARKETING?

    • WHAT IS MARKETING?

    • THE MARKETER MINDSET

    • KISS MARKETING

  • 3

    WHO IS YOUR CUSTOMER?

    • SNAPSHOT: WHO IS YOUR CUSTOMER?

    • UNDERSTANDING YOUR IDEAL CUSTOMER

    • BUILDING YOUR IDEAL CUSTOMER AVATAR

    • IDEAL CUSTOMER AVATAR WORKSHEET

  • 4

    WHAT PROBLEM DO YOU SOLVE?

    • SNAPSHOT: WHAT PROBLEM DO YOU SOLVE?

    • USING PROBLEMS TO DRIVE CONNECTION

    • CREATING YOUR CATCHPHRASE

    • CATCHPHRASE WORKSHEET

    • ALL GOOD STORIES HAVE A PROBLEM

    • PROBLEM POKING QUESTIONS WORKSHEET

    • STORY BUILDING WORKSHEET

  • 5

    HOW WILL YOU GET THEIR ATTENTION?

    • SNAPSHOT: HOW WILL YOU GET THEIR ATTENTION?

    • HOW TO GET MORE CLIENTS

    • ENTICE YOUR CUSTOMERS WITH VALUE

    • CREATING YOUR LEAD MAGNET

    • LANDING PAGE COPY THAT CONVERTS

    • LANDING PAGE WALKTHROUGH IN CONVERTKIT

    • CONFIRMATION EMAIL DOWNLOAD

    • NURTURE SEQUENCES TEMPLATES + LANDING PAGE PRO TIPS

    • ESP + CHECKLIST LEAD MAGNET TEMPLATE

  • 6

    HOW WILL YOU STAND OUT AS THE OBVIOUS CHOICE?

    • SNAPSHOT: HOW WILL YOU STAND OUT AS THE OBVIOUS CHOICE?

    • SEE HOW YOU STACK UP

    • SWOT ANALYSIS WORKSHEET

    • LOOK THE PART

    • COLOR PSYCHOLOGY GUIDE

    • VISUAL BRAND WORKSHEET

    • SHOW UP AS THE HELPFUL EXPERT

    • PILLAR + CLUSTER WORKSHEET

    • MONTHLY CONTENT PLANNING WORKSHEET

  • 7

    HOW MUCH MONEY DO YOU NEED TO MAKE AND WHEN?

    • SNAPSHOT: HOW MUCH MONEY DO YOU NEED TO MAKE AND WHEN?

    • PRICING MODELS

    • DEVELOPING SALES GOALS

    • SALES GOALS PLANNING WORKSHEET

    • PROMOTIONS

    • PROMOTION PLANNER WORKSHEET

    • PROMOTION PLANNER WORKSHEET (EXCEL)

  • 8

    CELEBRATE!

    • CELEBRATE!

    • FEEDBACK