Course curriculum
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1
WELCOME TO SPARK MARKETING
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WELCOME FROM ALEYA
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Before we begin...
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ACCOMPLISHMENT CHECKLIST
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SPARKING YOUR SPARK WORKSHEET
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2
WHAT IS MARKETING?
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SNAPSHOT: WHAT IS MARKETING?
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WHAT IS MARKETING?
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THE MARKETER MINDSET
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KISS MARKETING
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3
WHO IS YOUR CUSTOMER?
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SNAPSHOT: WHO IS YOUR CUSTOMER?
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UNDERSTANDING YOUR IDEAL CUSTOMER
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BUILDING YOUR IDEAL CUSTOMER AVATAR
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IDEAL CUSTOMER AVATAR WORKSHEET
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4
WHAT PROBLEM DO YOU SOLVE?
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SNAPSHOT: WHAT PROBLEM DO YOU SOLVE?
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USING PROBLEMS TO DRIVE CONNECTION
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CREATING YOUR CATCHPHRASE
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CATCHPHRASE WORKSHEET
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ALL GOOD STORIES HAVE A PROBLEM
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PROBLEM POKING QUESTIONS WORKSHEET
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STORY BUILDING WORKSHEET
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5
HOW WILL YOU GET THEIR ATTENTION?
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SNAPSHOT: HOW WILL YOU GET THEIR ATTENTION?
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HOW TO GET MORE CLIENTS
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ENTICE YOUR CUSTOMERS WITH VALUE
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CREATING YOUR LEAD MAGNET
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LANDING PAGE COPY THAT CONVERTS
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LANDING PAGE WALKTHROUGH IN CONVERTKIT
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CONFIRMATION EMAIL DOWNLOAD
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NURTURE SEQUENCES TEMPLATES + LANDING PAGE PRO TIPS
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ESP + CHECKLIST LEAD MAGNET TEMPLATE
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6
HOW WILL YOU STAND OUT AS THE OBVIOUS CHOICE?
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SNAPSHOT: HOW WILL YOU STAND OUT AS THE OBVIOUS CHOICE?
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SEE HOW YOU STACK UP
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SWOT ANALYSIS WORKSHEET
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LOOK THE PART
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COLOR PSYCHOLOGY GUIDE
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VISUAL BRAND WORKSHEET
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SHOW UP AS THE HELPFUL EXPERT
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PILLAR + CLUSTER WORKSHEET
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MONTHLY CONTENT PLANNING WORKSHEET
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7
HOW MUCH MONEY DO YOU NEED TO MAKE AND WHEN?
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SNAPSHOT: HOW MUCH MONEY DO YOU NEED TO MAKE AND WHEN?
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PRICING MODELS
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DEVELOPING SALES GOALS
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SALES GOALS PLANNING WORKSHEET
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PROMOTIONS
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PROMOTION PLANNER WORKSHEET
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PROMOTION PLANNER WORKSHEET (EXCEL)
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8
CORE BONUSES
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HOW TO CREATE A HIGHLY-CONVERTING WEBSITE
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HIGHLY-CONVERTING WEBSITE CHECKLIST
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WEDDING THEMES SOCIAL MEDIA KIT BY THE SOCIAL MEDIA PANTRY
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HOW TO HIRE AND WORK WITH A CATERER SOCIAL MEDIA KIT BY THE SOCIAL MEDIA PANTRY
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9
CELEBRATE!
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CELEBRATE!
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FEEDBACK
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